Brand Strategy & Web Development
Your MedicalLiaison (YML)
The Challenge
YML struggled to generate quality leads due to a broad and unfocused marketing strategy. Their messaging lacked clarity, making it difficult to differentiate themselves in a competitive market.
Our Solution
Brand Strategy
- Defined a clear target audience by focusing on functional medicine doctors.
- Developed a compelling core message to position YML as the go-to marketing agency for this niche.
- Crafted a distinct brand personality aligned with their ideal clients.
Website Copy & Messaging:
- Collaborated with YML’s in-house development team to ensure the website’s tone and messaging aligned with their new brand identity.
- Created clear, engaging, and conversion-driven website copy that resonated with their niche audience.
The Result
- YML successfully attracted functional medicine doctors, their ideal audience.
- Clients chose YML over competitors because of their niche positioning.
- Positive feedback confirmed that YML’s new branding stood out from generic marketing agencies.
"Working with Beyond Agency was truly life-changing. Despite running a successful marketing agency for over a decade, I had never delved into brand strategy. The result was a complete transformation of our website, social media, and overall branding—perfectly aligned and impactful."
Ginger Allen
CEO of Your Medical Liaison
